Ten-year marketer who loves bringing everyday product experiences to the users and payers who can benefit from them
User ResEARCH
I design user research to define product and marketing personas as well as messaging for target audiences.
Example: A phone discussion guide that informed product positioning and messaging.
User Engagement Content
I lead the development and execution of campaign concepts, creative assets, and multichannel media distribution.
Example: An employee-facing campaign run onsite and digitally for various employer-customers which increased user acquisition rate by 6x compared to previous vendor efforts.
I direct content strategy and content generation including microsites, videos, blogs, and social media posts.
Examples: Educational videos that increased user registrations and service bookings,
and boosted the company's presence online.
What Is Therapy?
Is Couples Therapy For Us?
Are You A Do-It-Yourselfer?
Thought Leadership
I produce thought leadership pieces that grab customer mindshare.
Example: A global industry publication that I copy-wrote and designed that was used by all sales and account teams to cross-sell the corporate health care portfolio.
Sales Enablement
I create sales enablement tools and closed-loop programs that yield increases in new sales and renewals.
Examples: Videos from a mobile app that field sales reps used to sell a newly packaged industry portfolio.
Optimize Operational Efficiency
Boost Collaborative Care
Elevate the Health Care Consumer Experience